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Social Media Influencers Recent years have seen the exponential growth of talking heads and social media influencers in the so-called mass media and social-media platforms. There are still …

Every decade or two a “new” material becomes the darling of big business, investment capital, manufacturing, and promotion. The method of promotion is typically ubiquitous propaganda driving adoption. …

Greenwashing, Virtue Signaling, & BS Certifications If the first two plus decades of the 21st Century could be summed up in just seven or eight words, they would be: Ab …

Versatility: One Tool for Countless Jobs Odie’s Oil and Mr. Cornwall’s Super-Duper Oil were made for wood but soon discovered to be the most versatile finishes on the mark …

Film-Forming Finishes You may recall that in our first blog about the lies of big chemical, we promised to talk about each category of finishes. Before we drill down to very specific finish …