Blog

In Hindu mythology there is a wish fulfilling cow that never runs out of milk.  She is known as Kamadenu.  In Norse mythology there is a goat whose udder fills Valhalla with mead forever. Th …

I’ve written a good number of articles here about the roots of polyurethane finishes, the reasons why people don’t simply adopt what’s better for them, the strength and weaknesses of …

In my last two posts, I talked about the herd instinct — the deeply wired human tendency to follow the crowd even when the crowd is walking straight into a plate glass window — and before …

You Don’t Want to Be a Turkey Now, Do You? There's a turkey at the Odie's Oil factory that has become something of a mascot — though not by choice.  Every morning, almost without fail …

In my last post, I talked about paradigm resistance — the deeply human tendency to cling to what's familiar even when the evidence against it is staring us right in the face.  I want to go …