A growing number of flooring professionals can attest to the fact that any flooring contractor that has finished a few floors with Odie’s Oil or with Mr. Cornwall’s Super-Duper Oil will admit that it is, hands-down, by leaps and bounds, the very best finish they have ever used and that those floors look amazing.  The reasons are many, and if you have been reading any of our previous articles, blogs, and ads, or participated in our Thursday evening Odie’s Life Zoom Cast or other training sessions - then you would know why.  So what are you waiting for?  

We cordially invite you to any or all of our educational programs including:

• The Odie’s Life Zoom Cast at 7:30 PM Eastern every Thursday (meet your peers using Odie’s Oil, learn, get your questions answered and talk shop)
• One on one Application Training Discussions via phone or video conference - before, during, and after becoming a user, we are ever available to take your calls!
• Free On-the-Job-Site Training with Paul Golenya (yes, he will fly to you and work with you on your flooring projects)
• NWFA Odie’s Oil Exclusive Training Programs
• Ongoing NWFA Schools where you can see for yourself, side by side application training comparisons.

Anyone in business these days, knows just how hard it is to start and then grow to becoming a leader in your area.  Competition is stiff, and it seems the scales are weighted against you, and in a way they certainly are.  It’s either government regulations that stand in the way of starting, seed capital, or the big boys squeezing you out - no matter what the industry.   If you’ve already attained the pinnacle of success in your field, then you probably can still remember all the investment in work-effort, pain, capital, and sacrifice it took to get there.  Either way, we at Odysseus Cornwall’s Outstanding Oils & Waxes®, aka, Odie’s Oil® have been facing the very same bumpy road. 

As entrepreneurs that boot-strapped the business from zero to where we are today, still small but growing in global presence - we share in your pain and in your triumphs.  Your success, if you align with us, is our success.  We want to help you succeed, to put more money in your pocket on every job.  Odie’s Oil products were originally made for our own personal use, then for our business of manufacturing mahogany hurricane shutters, decks, and courtyard gates, then eventually our wide plank flooring mill where we made solid super-wide-plank floors from both domestic and exotic woods for clients globally.  

Odie’s Oil has stood the test of time on floors well over 25 years - never needing to be refinished and with project call-backs almost completely non-existent.  That’s the value of a good finish, one designed to be the very best and not to just line the pockets of giant corporations. 

Where do we shine?  On every floor, deck, and wood product it has ever been properly applied to. 

What is that shining?  It’s ultimate safety for the users and the environment.  It’s ultimate production sustainability.  It’s ease of use.  It’s ultimate durability and protection.  It’s ultimate beautification.  It’s ultimate versatility in effect, sheen level and color.  It’s ultimate tactile feel.  It’s ultimate cost effectiveness in coverage ounce per ounce, dollar per dollar.  And lastly, it allows for more room in your van or your storage shelf. 

May we ask, why would any flooring professional use, recommend, or purchase anything else?  It simply makes no sense, unless you understand just how indoctrination and marketing works to gain crowd acceptance.

When we were asked to bottle Odie’s Oil by Woodcraft corporate office some 14 years ago because they couldn’t get green wood treated with Odie’s to check no matter what they did to it — we had no intention of marketing our finish other than on our own projects.  Back then you could build a decent size business with little investment in capital for marketing, simply by using social media platforms and posting like crazy.  But just like everything else in the business world today, our efforts are overshadowed by global conglomerates. 

It’s all pay to play now, it doesn’t matter if you build over 125,000 followers or even a million - if you’re not paying the social media companies hundreds of millions if not billions of dollars like the giants are, you’re not getting seen nor heard.  In the very same way, you’re not able to buy an NFL Super Bowl ad.  That’s how big corporations keep everyone else who is not one of them, out of the game and suppressed, small, and non-threatening to their marketshare monopolies.  That gives them the ability to peddle any old product they want no matter how deficient it may be, how detrimental to human and environmental health. 

Consumers and contractors alike are offered false choices, irrelevant variants on the same deficient chemistry, whatever serves to profit the board of directors and stockholders.  It doesn’t matter if you have the greatest product or the greatest invention in the world - if it’s not theirs, you are going to be swimming up hill and against the current - you’re like a small fish swimming upstream facing a giant waterfall.

The purpose of this article is not to whine about how hard business is for an emerging brand.  It is instead to rattle you a bit, help you wake-up from your slumber, and recognize the facts of the matter, how we are all being played, year after year, day after day. 

The old saying, “there’s nothing to fear but fear itself”, well, it applies to switching to a better finishing paradigm as well. 

Don’t let them keep you in the dark, don’t buy the hype and slight-of-hand, wake up to a better way instead of the flavor of the day.  So many finish products are marketed as different new tech this year over last year and many flock to the new fad only to ultimately have to admit the result, the film layer atop of the wood, performs in the very same way as last year’s latest fad and ultimately it fails.  Stay alert, because once you catch on to the deficits, they will offer you a new-fangled version.  

Look, we are here to help you transcend all that bull.  If you have been a flooring professional for ten years or more you should be tired of all the finish industry games by now, if not, well then you’re simply not paying attention at all.  If you are stuck in such paradigms, like film forming finishes of any ilk, then your customers are suffering, and you are losing out whether you realize it or not!

Do yourself and your colleagues a favor - simply join us in any of our educational programs, it’s completely free. 

Call us and talk to us, or just sign up online.  If you walk away from the deficient paradigms being promoted and sold over the past decades and wake up to an ancient paradigm made many times better, you will earn way more on every job, protect your health, enjoy the finishing process, typically win every bid, and deliver a far superior product to your customers in every way.  You have nothing to lose except some false mental constructs, and everything to gain!  Please friends, join us today!  It’s to your benefit.