Film-Forming FinishesYou may recall that in our first blog about the lies of big chemical, we promised to talk about each category of finishes. Before we drill down to very specific finish modalities, I believe it is a good idea to talk about the largest legacy category of finishes - film forming f …

Social Media InfluencersRecent years have seen the exponential growth of talking heads and social media influencers in the so-called mass media and social-media platforms. There are still a good number of truly expert content providers to be appreciated and enjoyed, and we can all be grateful to the …

Coating things from your wood flooring to the cutting boards you use to prepare your food, finishes and stains can transform any surface you apply them to. However, some finishes contain hazardous chemicals that may transform parts of your house in harmful ways and deteriorate you and your family’s …

Polyurethanes, Pseudo-Oil/Wax Finishes, and Isocyanates As promised, this week we continue with Part 3 of our blog, “The Lies of Big Chemical” with a focus on perhaps the largest finish products category – polyurethanes. It may come as a surprise to many that the polyurethanes category includes ma …

Look Here (Not There)!“Pay no attention to that man behind the curtain” The Great and Powerful Oz bellowed to Dorothy and her companions. The 1939 adaptation of L. Frank Baum’s fantasy novel has one of the most memorable and most quoted lines in cinematic history – perhaps because of the allegorical …

Product Efficacy, & Your HealthRecent current events have demonstrated clearly to us that big-business, government, regulatory agencies, the legacy media, and politicians value profits first and foremost over product efficacy and the health and well-being of humanity. Lies, propaganda, obfuscat …